Newland AIDC & Digimarc: A Smarter, Future-Ready Data Capture Solution

Advancing Data Capture with Digital Watermarking

Newland AIDC, a global leader in automatic identification and data capture (AIDC) technology, has partnered with Digimarc, the pioneer and global leader in product digitization, to deliver a cutting-edge data capture solution. This collaboration integrates Digimarc’s digital watermarking technology with Newland AIDC’s advanced barcode scanning devices, setting a new standard for intelligent and efficient data capture.

Unlike traditional barcodes, Digimarc digital watermarks are imperceptible digital identifiers embedded into product packaging. This allows for high-speed, omnidirectional scanning, eliminating the need for precise barcode alignment. As a result, businesses operating in high-volume and challenging environments such as retail, logistics, and manufacturing, can achieve improved scan reliability and operational efficiency.

By combining these innovations, Newland AIDC and Digimarc are enabling businesses to enhance traceability, security, and performance, accelerating digital transformation in an increasingly data-driven world.

Driving Business Efficiency with Smart Technology

The integration of Digimarc’s digital watermarking technology into Newland AIDC’s scanning devices unlocks several key benefits:

• Enhanced Traceability – Imperceptible yet highly redundant digital watermarks enable accurate product identification, improving inventory management and supply chain visibility.

• Stronger Security – Digital watermarks provide a unique, secure identity, strengthening product authentication and fraud prevention efforts.

• Greater Efficiency – Digital watermarks can be detected from any angle, allowing for faster and more reliable scanning across checkout, warehouse, and supply chain processes.

This future-ready solution empowers businesses to optimize productivity while staying ahead in an evolving marketplace.

Driving Digital Transformation

Newland AIDC and Digimarc’s integrated solution is already making a significant impact across multiple industries:

• Retail & Checkout Automation – Enables seamless, frictionless scanning, reducing checkout times, improving customer experiences, and minimizing fraud.

• Warehouse & Logistics – Enhances inventory tracking and accuracy with high-speed scanning in low-light and high-motion environments.

• Pharmaceutical & Anti-Counterfeiting – Strengthens product authentication to combat fraud and parallel trade.

• Recycling & Smart Packaging – Supports circular economy initiatives by improving material sorting and sustainability tracking.

About Digimarc

Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. Learn more at Digimarc.com.

About Newland AIDC

Founded in 1999, Newland AIDC is a wholly-owned subsidiary of Newland Digital Technology (Stock Code: 000997). With over 25 years of expertise, Newland AIDC has built a strong global presence by leveraging advanced data capture and enterprise mobility technologies, delivering innovative solutions that enhance operational accuracy, efficiency, and drive digital transformation across industries.

For more information, visit https://www.newlandaidc.com.